consumer behavior evaluation

Consumers' behavior is like Pandora's box for retailers.

The interest for it tranformed classic marketing into one very psychological and intuitive. Why? Advertising, distribution network, branch competition, consumer habits in family and many other items forming consumer behavior that in final is influencing purchasing decision.


A comprehensive study can provide us with the essential knowledge that can turn into competitive advantages: 

brand awareness

purchase frequency

distribution efficiency

favorite brand


choice motivations

substitute brand

consumption history

image attributes

dropped brands

preferred package

brand position

rejected brands

place of purchase

perception of brand quality dynamics