consumer behavior evaluation
Consumers' behavior is like Pandora's box for retailers.
The interest for it tranformed classic marketing into one very psychological and intuitive. Why? Advertising, distribution network, branch competition, consumer habits in family and many other items forming consumer behavior that in final is influencing purchasing decision.
A comprehensive study can provide us with the essential knowledge that can turn into competitive advantages:
brand awareness | purchase frequency | distribution efficiency |
favorite brand | consumptions | choice motivations |
substitute brand | consumption history | image attributes |
dropped brands | preferred package | brand position |
rejected brands | place of purchase | perception of brand quality dynamics |