qualitative research

How are we doing things and why?

How?

Why?

Thorough selection of participants for the study 

Representative composition for each focus-group

Trust-based relation with every participant

Access to valuable information, open attitude during the interview

Wide briefs, detailed preventive discussions with the moderator

Anticipating and handling problematic moments before the session

A constant and open communication with the beneficiary

Inclusion of the beneficiary throughout the project.