Advertising is an area in which heavily invests are maid in market economy, the more complicated part is tu argue and measure the benefit of that investment.
Research for the development of the communication strategy
identifying the target group of the tested brand and expected benefits from it.
Testing and development of advertising concepts
identifying creative ideas with the greatest potential for communication, research strengths and weaknesses of each model.
estimate the advertising and the advertising message effect in terms of memorability and acceptance
Studying the impact of advertising
(by ad-hoc or panel studies).
The impact of promotions
notoriety, impact on the intention to test and / or purchase of the brand.
The impact of sponsorship actions
the impact on the reputation and on the brand image.