segmentation studies

Each product has its consumer, its identification is, however, a crucial moment in confirmation of this simple truth.

Identification and description of consumer groups compatible according to consumer behavior and attitudes towards a certain product or service is the object of a segmentation study. Regardless of the criteria which will perform segmentation, either personal (geographic, demographic, psychographic), behavior (consumption, amount, frequency of use, degree of loyalty, familiarity spending levels), financial or motivational, the purpose of segmentation remains be unique - connecting consumers with its product.