The price - a key feature that can determine the success or failure of a product on the market.
For its setting, there are many methods and formulas which, however, do not take into account an important element - the range of maximum acceptability of the price by potential buyers.
Researching the price, we will answer several questions:
the acceptance by consumers of current price
maximum acceptance price range
evolution of demand
sales dynamics at different
price elasticity index evolution