The moment of launching a new product on the market is an important one, is the time when the first contact with the public is establishing, the first impression that will become, in time, one deeply rooted and difficult to change. For the moment it's good to be prepared.
This study pre-tests attributes of the brand to be lounched and can predict the acceptability of the new product or service, performance, competitiveness and satisfaction.
Brand research includes:
identifying image attributes
analyze the strengths and weaknesses