advertising studies
Advertising is an area in which heavily invests are maid in market economy, the more complicated part is tu argue and measure the benefit of that investment.
Specific | Description |
Research for the development of the communication strategy | identifying the target group of the tested brand and expected benefits from it. |
Testing and development of advertising concepts | identifying creative ideas with the greatest potential for communication, research strengths and weaknesses of each model. |
Advertising pre-testing | estimate the advertising and the advertising message effect in terms of memorability and acceptance |
Studying the impact of advertising | (by ad-hoc or panel studies). |
The impact of promotions | notoriety, impact on the intention to test and / or purchase of the brand. |
The impact of sponsorship actions | the impact on the reputation and on the brand image. |